Toonz Media Group, India’s premier animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s deliberate expansion into the smart TV market, with plans to expand globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Built on Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a carefully chosen range of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the fast-expanding FAST streaming sector.
A New Era for Free-to-Watch Television Streaming
The launch of MyToonz marks a notable change in how creators of content are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, emphasised that the channel constitutes the company’s deliberate approach to changing audience preferences and the streaming technology transformation. The collaboration between Amagi, a content distribution specialist preferred by broadcasters and operators worldwide, demonstrates Toonz’s commitment to creating platforms designed for extensive content delivery. For LG India, the addition of MyToonz enhances its current lineup of ad-supported channels, reinforcing the manufacturer’s position as a provider of quality entertainment at no charge to viewers. This joint initiative demonstrates how established media companies and device makers are joining forces to build audience share in the FAST ecosystem.
- MyToonz draws from a quarter-century of animation production and expertise
- Service extends across globally created properties and India-rooted programming
- Toonz produces over 10,000 minutes of material annually in Thiruvananthapuram
- FAST model bypasses paywall restrictions whilst enabling advertising-based revenue models
Building upon Three Decades of Animation Excellence
MyToonz’s debut is supported by Toonz Media Group’s impressive history in animation production, covering a quarter-century of creative innovation at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—in excess of 10,000 minutes of bespoke programming per year—establishes it as one of India’s leading animation producers. This established infrastructure and creative credentials provide MyToonz with a substantial competitive advantage, ensuring the channel opens with a curated library of content rather than depending on minimal or formulaic programming options.
The range of Toonz’s content collection allows MyToonz to address diverse audience needs and different ages within the children’s entertainment segment. Rather than starting with a narrow selection, the channel benefits from years of established intellectual property and creative capabilities. This base enables Toonz to stock MyToonz with quality content across multiple genres from launch, whilst simultaneously continuing to produce fresh content to ensure the platform remains current and engaging for audiences. The company’s proven ability to oversee large-scale production operations strengthens its ability to support the FAST channel long-term.
A Comprehensive Content Repository
MyToonz’s content portfolio demonstrates Toonz’s dual focus on both worldwide produced properties and distinctly Indian storytelling traditions. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animated versions of classic Indian narratives combined with contemporary children’s entertainment. This balanced mix resonates with families looking for culturally meaningful programming whilst preserving familiarity with worldwide known intellectual properties, presenting MyToonz as a authentically inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s expansion strategy relies heavily on key collaborations with proven tech and delivery networks. The collaboration with Amagi, a leading infrastructure provider for FAST channels, delivers the foundational technology required for expanding MyToonz across multiple markets and devices. Amagi’s platform is already deployed by broadcasters and streaming operators in dozens of countries, delivering demonstrated experience in managing large-scale streaming operations. This partnership permits Toonz to concentrate on producing content whilst utilising battle-tested infrastructure created to support long-term advertising-funded streaming models. The arrangement illustrates how media producers can enhance international reach by aligning with dedicated tech providers instead of developing custom platforms.
The partnership with LG Electronics constitutes another key pillar of MyToonz’s distribution model. By securing placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to install extra apps or subscribe to separate services. This integrated distribution model markedly decreases barriers to discovery and adoption. LG’s present collection of free channels provides an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional hardware makers and content platforms will prove essential to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Service
Amagi’s technology platform forms the operational core infrastructure of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based delivery systems, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than building proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to direct investment toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Revolutionising Kids’ Content Distribution
MyToonz marks a major transformation in how animated programming reaches audiences across India and beyond. Rather than banking only on traditional linear broadcasting or subscription-based streaming models, Toonz is utilising the FAST format to make accessible premium children’s shows. This model acknowledges the shifting consumption patterns of today’s families, where easy access, convenience, and free content have grown essential. By placing MyToonz on LG smart TVs, the company removes barriers that often obstruct content discovery, allowing children and families to discover captivating programmes without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” emphasises Toonz’s understanding of fundamental industry transformation. The FAST channel model enables the studio to monetise its extensive library through advertising whilst offering households premium entertainment at no cost. This combined revenue strategy differs markedly from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which generates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that expands viewer access whilst maintaining long-term profitability. The launch demonstrates the company’s ambition to position itself as a leader in children’s entertainment distribution rather than merely a content producer.
- FAST channels remove subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration offers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries effectively
